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Privacy Policy

Effective Date: April 10, 2025
Ultimate Pool Service Inc. ("we", "our", or "us") operates the website https://www.ultimatepools.ca (the “Site”). We are committed to protecting your privacy and handling your personal information responsibly in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

By using our Site, you agree to the collection, use, and disclosure of your personal information as outlined below.

1. Information We Collect

We may collect personal information in the following ways:

Personal Information You Provide:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via Shopify or trusted third-party providers)
  • Any information you submit when contacting us or placing an order

Automatically Collected Information:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited on our site
  • Time and date of your visit
  • Referring website
  • General geographic location

This information is used to provide, improve, and secure our website and services.

2. How We Use Your Information

We collect and use your personal information to:

  • Process and fulfill your orders
  • Communicate with you about your order or inquiries
  • Provide customer support
  • Personalize your experience on our Site
  • Send you email updates or promotions (with your consent)
  • Monitor traffic and usage patterns
  • Prevent fraud and comply with legal obligations

We will not use your information for purposes other than those outlined in this policy without your consent.

3. Consent and Communication (CASL)

We will only send you promotional emails if you give us express consent by subscribing through our Site. You may unsubscribe at any time by clicking the link at the bottom of any marketing email.

We may still contact you about order confirmations, delivery updates, or other transactional purposes, as permitted by law.

4. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience, save your preferences, and analyze website performance. You can disable cookies in your browser settings, though doing so may impact site functionality (e.g., shopping cart, checkout, or login features).

We may use third-party tools like Google Analytics to collect anonymized traffic data. These services do not receive or access your personal information.

5. How We Share Your Information

We do not sell your personal information.

We may share it with trusted third-party service providers that help us operate our business, such as:

  • Shopify (e-commerce platform)
  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping carriers (e.g., Canada Post, UPS)
  • Email marketing platforms (e.g., Klaviyo, Mailchimp)

These providers only access the information needed to perform their services and are required to keep it secure and confidential.

We may also disclose your information when legally required or to protect our rights or customers.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes stated in this policy or to comply with legal, tax, or business requirements.

Once no longer needed, your information is securely deleted or anonymized.

7. Your Rights

Under Canadian privacy laws, you have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate or outdated information
  • Withdraw your consent (subject to limitations)
  • Request deletion of your information, where applicable
  • File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the information below.

8. Security

We take reasonable measures to protect your personal information using technical, physical, and administrative safeguards, including encryption (SSL), secure servers, and access controls.

However, no system is completely secure. We encourage you to use strong passwords and be cautious when sharing sensitive information online.

9. External Links

Our Site may contain links to other websites for your convenience. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page with the revised effective date.

We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact:

Ultimate Pool Service Inc.
📧 info@ultimatepools.ca
📍 1428 Speers Rd, Unit 1, Oakville ON L6L 5M1